Category: Uncategorized

It was all about the Lions for Canterbury of NZ

When Canterbury of NZ, the official jersey supplier to the Lions, wanted some impact in their key retail outlets, they approached us about making some large torso’s to get real cut through in store and create a buzz around the tour and jersey.

Our props team really stepped up to the mark on this one, delivering a sculptured masterpiece that did justice to both the team and jersey. So if it’s a one off piece you need to promote your business, give the team at Marketing Works a call on 837 5150.

When Jelly Belly needed a new store built in Australia, they called us

Following on from the success of the Queenstown store, Jelly Belly approached us to build their flagship Australian store in Dreamworld on the Gold Coast.

First was the store concept, then once approved it was on to building the massive jelly bean wall and service counter in the image above. These were then dismantled and packed for shipping along with the wall graphics that were also printed in house.

Once it arrived at Dreamworld the team flew over for installation and the result...well the client couldn’t be happier as the CEO of Dreamworld explains in the video.

Sofa Doctor Builds It’s Brand with a Mobile BIllboard

One of the most effective pieces of advertising you can do is wrapping your vehicle, especially if it’s out on the road a lot.

Sofa Doctor approached us with an idea to transform his fleet of mobile sofa repair vans. And what a transformation it is. From blue to red, grey and white, the van gets a complete make over thanks to the vehicle wrapping team at Marketing Works.

Digitally printed and applied in house using 3M wrapping film and univision, the transformation was completed in about 2 days.

From design, to print and application, we can do it all and the results can be seen all over town. To give your business a boost, give us a call for a free no obligation quote.

Custom display table leaves a great taste

CUSTOM DISPLAY TABLE FOR TOI TOI WINES

Toi Toi wines, one of New Zealand’s premium boutique wineries, approached us to build a custom display table for the upcoming Taste of Auckland festival. The brief was to build something that not only fit with their brand, but was easy to transport, set up and had plenty of storage room for their wine.

The result was a two piece table made from 12mm signex that locked together with a corflute slider system on the front so they could change out the imagery depending on the event.

The top was wrapped in a satin black and covered with a floor laminate to give it longevity, then the whole thing was wrapped in a custom vinyl, designed and printed in house, to give it that vintage look. Tne back remained open to give plenty of space for the samplers to store product.

All in all a great result. The piece functioned well and sat nicely with the brand at Taste Auckland, with many more tasting’s to come.

So if it’s a one off custom piece you’re looking for to promote your business, give us a call about bringing your ideas to life.

To rebrand or refresh a brand

A lot can be said for the way a company presents itself, and In today’s ever changing world a strong brand is an invaluable asset; it makes your business stand out from the crowd, helps a target audience to identify with a company and generates new custom. That said we all need to remember it’s not enough to design a brand once; it needs to remain fresh and current to keep being impactful in a world where consumers are constantly changing.
So, if you feel it’s time to revamp the branding of your business or a company you work for, you need to consider whether a brand refresh or complete rebrand is the right approach for you. If you could do with a hand deciphering the differences between these two processes, here’s the low down on what’s what.

WHAT IS A REBRAND?

You can liken the process of rebranding to plastic surgery. It means more than a tweaked logo, new messaging or updated visuals; it’s about establishing a new identity for a business. A complete change in the image, story and philosophy of a company.

WHY WOULD I GO FOR A REBRAND?

We can give you plenty of reasons you might decide to rebrand a business. For instance your target audience might have changed, the business might have been acquired or merged with another company or maybe it no longer communicates your company’s message effectively.

ARE THERE ANY MAJOR CONCERNS WITH REBRANDING?

There are lots of worries associated with a rebrand and it’s an incredibly challenging task to take on. A rebrand can sometimes clutter rather than streamline your business. It can totally alienate or confuse your customers if not done properly, and you also need to make sure your employees resonate with your new brand, they’re your biggest brand ambassadors after all.
Now to flip to the other side of the business branding coin…

WHAT IS A BRAND REFRESH?

You can liken a brand refresh to a makeover, getting a new haircut or updating your wardrobe for example. It’s a remodel of what you already have, as opposed to a total rebuild. A refresh is all about updating your business so it remains relevant within your industry.

WHY WOULD I GO FOR A BRAND REFRESH?

A few reasons you might decide to take this route include the fact that your logo could use a new lease of life, or maybe you need to realign your company’s messaging to speak to your audience better but you want to do this in a way that means people still recognise the brand after a refresh.

ARE THERE ANY MAJOR CONCERNS WITH BRAND REFRESHING?

Whilst a brand refresh is much less intrusive than a full rebrand, it’s by no means an easy process. You need to remember you already have a loyal target audience that trusts your brand, so don’t make such drastic changes that the visual connection to your business is severed. Try to avoid being overly trendy too as you don’t want to have to constantly keep refreshing your brand.
So if you feel a change is on the horizon for your company give us a call on 837 5150 or email
info@marketingworks.nz, we’d be happy to discuss the options.

Top tips to heat up your summer campaign

Summer is on its way, and with it we say hello to a wave of summer-loving campaigns. Here are a few tips on what it takes to create a successful summer campaign and get people’s attention in this busy but lucrative time of year.

1. Start early

Preparation is key. The harder you work in the winter months the more productive your summer campaign will be.

2. Get in the mood

People’s habits and frame of mind changes in summer, they are on holiday, basking in sunshine, open to new things and often that means spending more. Brands need to get into the summer mindset too.

3. Media choice is critical

Understand where your customers will be and what forms of media they will be consuming.

4. Content is key

Summer is a busy time for consumers and brands – content needs to be really strong creatively, true to brand, and believable to cut through.

5. Be culturally relevant

There are certain themes that Kiwis absolutely love and relate to, especially in relation to Summer, and these can be leveraged to good effect when applied to your brand truths.

6. Go where your customers are

Hit summer hotspots. If possible, get your product straight into the customers’ hands.

7. Weather dependent

The weather isn’t always beautiful, so be prepared to change tactics when the weather changes.
So no matter what size the campaign, big or small, it’s important to start planning now, so get in touch and see how we can help bring your brand alive this summer.

A new look for a well established West Auckland accountancy firm.

Well known Kumeu accountancy firm KTS was looking to give their brand a new look, so they approached us about their signage requirements which included a new logo. They loved the new look, so from that we ended up redoing their stationery and website as well.

After the launch, the feedback from their clients has got everyone talking postively about KTS and the staff are excited to be part of the new brand.

So from concept right through to installation we can do it all. To see how we can give your business a boost call the team on (09) 837 5150 and lets talk.

The Future of Signage is here.

AND IT'S DIGITAL -

Grab your customers’ attention and influence their purchasing decisions right at the point of purchase. Digital signage opens the door

to new design possibilities in retail spaces, creating a digital display that perfectly complements your products and store architecture.

With their eye-catching visuals and dynamic messages, retail digital signage displays can transform an unremarkable store visit into an inviting and innovative shopping experience.

THE FACTS

91

91% of shoppers shop without a list. Point of Purchase Advertising International, 2003

65

In-store marketing can increase sales by up to 65% per annum. POPAI, 2005

76

More than 76% of purchase decisions are made in-store. POPAI, 2003

7x

Moving images are 7x more likely to be noticed than static images. POPAI

28

There is a strong trend that the sales of advertised products on signage networks have seen significant increased by comparison to non-advertised items in the same store. Tests showed an average sales lift of 28% for advertised products.

Frost & Sullivan Research

44

So whether it’s an LED wall, a touch screen or something as simple as a single screen to help bring your product to life, we can help. From hardware to installation and software to building content, we do it all.

To see how digital signage can help your business contact the team on 837 5150 

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