A lot can be said for the way a company presents itself, and In today’s ever changing world a strong brand is an invaluable asset; it makes your business stand out from the crowd, helps a target audience to identify with a company and generates new custom. That said we all need to remember it’s not enough to design a brand once; it needs to remain fresh and current to keep being impactful in a world where consumers are constantly changing.
So, if you feel it’s time to revamp the branding of your business or a company you work for, you need to consider whether a brand refresh or complete rebrand is the right approach for you. If you could do with a hand deciphering the differences between these two processes, here’s the low down on what’s what.

You can liken the process of rebranding to plastic surgery. It means more than a tweaked logo, new messaging or updated visuals; it’s about establishing a new identity for a business. A complete change in the image, story and philosophy of a company.

We can give you plenty of reasons you might decide to rebrand a business. For instance your target audience might have changed, the business might have been acquired or merged with another company or maybe it no longer communicates your company’s message effectively.

There are lots of worries associated with a rebrand and it’s an incredibly challenging task to take on. A rebrand can sometimes clutter rather than streamline your business. It can totally alienate or confuse your customers if not done properly, and you also need to make sure your employees resonate with your new brand, they’re your biggest brand ambassadors after all.
Now to flip to the other side of the business branding coin…

You can liken a brand refresh to a makeover, getting a new haircut or updating your wardrobe for example. It’s a remodel of what you already have, as opposed to a total rebuild. A refresh is all about updating your business so it remains relevant within your industry.

A few reasons you might decide to take this route include the fact that your logo could use a new lease of life, or maybe you need to realign your company’s messaging to speak to your audience better but you want to do this in a way that means people still recognise the brand after a refresh.

Whilst a brand refresh is much less intrusive than a full rebrand, it’s by no means an easy process. You need to remember you already have a loyal target audience that trusts your brand, so don’t make such drastic changes that the visual connection to your business is severed. Try to avoid being overly trendy too as you don’t want to have to constantly keep refreshing your brand.
So if you feel a change is on the horizon for your company give us a call on 837 5150 or email
info@marketingworks.nz, we’d be happy to discuss the options.

To celebrate spring,a scooter giveaway was developed, rewarding shoppers with a spend of over $10, the chance to win one of 2 Peugeot scooters on display.

To promote November as dermatology month, Royal Canin needed a campaign to engage the public and vets.

Carrying your companies brand right through all facets of your business is important and vehicles are no exception. You’ve no doubt seen vehicle wraps on the road, however, you may not be clear on what vehicle wraps are, and more importantly, why wrapping your personal vehicle, company vehicle, or fleet of company vehicles may be a highly profitable decision. Indeed, as noted by FleetFinancials.com: “In a single year, one vehicle’s signage garners impressions at a cost-per-thousand that’s far less than newspaper ads, stationary billboards, and other forms of promotion”.

A vehicle wrap is a vinyl graphic that is applied over a car’s paint. The quality of the vinyl is VERY important! Many vehicle wrap companies use sub-standard vinyl that may look fine now, but will fade, peel and tear within months – leaving vehicles looking worse than they did before the vehicle wrap was applied! At Marketing Works, we ONLY use high-performance vinyl made by companies like 3M and Avery.

Vehicle wraps are custom-sized based on needs, preferences and budget. Partial wraps can cover 33%-75% of a vehicle, while (as the name suggests) full vehicle wraps cover an entire vehicle. It’s also possible to cover large trailers and vans.

Whether you’re looking to transform the look of your personal vehicle – and impress your family, friends, colleagues, and everyone else you pass on the street! – or you’re looking to boost brand awareness and sales by wrapping a company vehicle/fleet, here are the 5 key benefits to keep in mind:

A high quality paint job can cost several thousand dollars, and for some vehicles the final cost can easily exceed $10,000. However, a high performance vehicle wrap can cost anywhere from $500-$5000. For multiple vehicles/fleets, the cost savings are massive and impossible to ignore.

Vehicle wraps don’t just add beauty, style and sophistication – they also protect a car’s original or OEM paint, which eliminates maintenance costs (e.g. touch-ups, scratches, etc.), and boosts resale value. And as noted above, the high-performance vehicle wraps that we offer at Lucent Wraps feature a laminate film with UV protection.

New vehicle dealerships offer limited factory paint color options – and for fleets, the choices can be even more restrictive. However with vehicle wraps, the possibilities are virtually limitless! From colors and shades to designs and graphics…the choices are endless.

One of the most striking advantages of vehicle wraps vs. painting is that changing wraps is quick, easy and affordable. So instead of spending tens of thousands of dollars on a new paint job or even a new car just to get a “new look and feel”, individuals and business owners can simply and inexpensively get a new vehicle wrap whenever they wish to achieve a striking, beautiful transformation.

Instead of spending time and money waxing and polishing, vehicle wraps look beautiful and new again simply by hand washing with soap and water. Ownership is a breeze.
To learn more about vehicle wraps, including materials, process, options and more, contact the Marketing Works team today. We’ll gladly answer your questions, and help you make a smart decision that fits your goals and budget.

ITM approached us to build a one off strongman game to use at trade conferences and events throughout the country.