When building company GJ Gardner needed to launch their new look across vehicle signage and on-site signage, they gave the team at Marketing Works a call.

Being nationwide they needed a signage team experienced in delivering around the country, something we do for a number of our clients. So if it’s a national rollout you require, give the team at Marketing Works a call on 837 5150. From design to print and installation, we deliver.

When Canterbury of NZ, the official jersey supplier to the Lions, wanted some impact in their key retail outlets, they approached us about making some large torso’s to get real cut through in store and create a buzz around the tour and jersey.

Our props team really stepped up to the mark on this one, delivering a sculptured masterpiece that did justice to both the team and jersey. So if it’s a one off piece you need to promote your business, give the team at Marketing Works a call on 837 5150.

A lot can be said for the way a company presents itself, and In today’s ever changing world a strong brand is an invaluable asset; it makes your business stand out from the crowd, helps a target audience to identify with a company and generates new custom. That said we all need to remember it’s not enough to design a brand once; it needs to remain fresh and current to keep being impactful in a world where consumers are constantly changing.
So, if you feel it’s time to revamp the branding of your business or a company you work for, you need to consider whether a brand refresh or complete rebrand is the right approach for you. If you could do with a hand deciphering the differences between these two processes, here’s the low down on what’s what.

You can liken the process of rebranding to plastic surgery. It means more than a tweaked logo, new messaging or updated visuals; it’s about establishing a new identity for a business. A complete change in the image, story and philosophy of a company.

We can give you plenty of reasons you might decide to rebrand a business. For instance your target audience might have changed, the business might have been acquired or merged with another company or maybe it no longer communicates your company’s message effectively.

There are lots of worries associated with a rebrand and it’s an incredibly challenging task to take on. A rebrand can sometimes clutter rather than streamline your business. It can totally alienate or confuse your customers if not done properly, and you also need to make sure your employees resonate with your new brand, they’re your biggest brand ambassadors after all.
Now to flip to the other side of the business branding coin…

You can liken a brand refresh to a makeover, getting a new haircut or updating your wardrobe for example. It’s a remodel of what you already have, as opposed to a total rebuild. A refresh is all about updating your business so it remains relevant within your industry.

A few reasons you might decide to take this route include the fact that your logo could use a new lease of life, or maybe you need to realign your company’s messaging to speak to your audience better but you want to do this in a way that means people still recognise the brand after a refresh.

Whilst a brand refresh is much less intrusive than a full rebrand, it’s by no means an easy process. You need to remember you already have a loyal target audience that trusts your brand, so don’t make such drastic changes that the visual connection to your business is severed. Try to avoid being overly trendy too as you don’t want to have to constantly keep refreshing your brand.
So if you feel a change is on the horizon for your company give us a call on 837 5150 or email
info@marketingworks.nz, we’d be happy to discuss the options.

To celebrate spring,a scooter giveaway was developed, rewarding shoppers with a spend of over $10, the chance to win one of 2 Peugeot scooters on display.