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Custom display table leaves a great taste


Toi Toi wines, one of New Zealand’s premium boutique wineries, approached us to build a custom display table for the upcoming Taste of Auckland festival. The brief was to build something that not only fit with their brand, but was easy to transport, set up and had plenty of storage room for their wine.

The result was a two piece table made from 12mm signex that locked together with a corflute slider system on the front so they could change out the imagery depending on the event.

The top was wrapped in a satin black and covered with a floor laminate to give it longevity, then the whole thing was wrapped in a custom vinyl, designed and printed in house, to give it that vintage look. Tne back remained open to give plenty of space for the samplers to store product.

All in all a great result. The piece functioned well and sat nicely with the brand at Taste Auckland, with many more tasting’s to come.

So if it’s a one off custom piece you’re looking for to promote your business, give us a call about bringing your ideas to life.

To rebrand or refresh a brand

A lot can be said for the way a company presents itself, and In today’s ever changing world a strong brand is an invaluable asset; it makes your business stand out from the crowd, helps a target audience to identify with a company and generates new custom. That said we all need to remember it’s not enough to design a brand once; it needs to remain fresh and current to keep being impactful in a world where consumers are constantly changing.
So, if you feel it’s time to revamp the branding of your business or a company you work for, you need to consider whether a brand refresh or complete rebrand is the right approach for you. If you could do with a hand deciphering the differences between these two processes, here’s the low down on what’s what.


You can liken the process of rebranding to plastic surgery. It means more than a tweaked logo, new messaging or updated visuals; it’s about establishing a new identity for a business. A complete change in the image, story and philosophy of a company.


We can give you plenty of reasons you might decide to rebrand a business. For instance your target audience might have changed, the business might have been acquired or merged with another company or maybe it no longer communicates your company’s message effectively.


There are lots of worries associated with a rebrand and it’s an incredibly challenging task to take on. A rebrand can sometimes clutter rather than streamline your business. It can totally alienate or confuse your customers if not done properly, and you also need to make sure your employees resonate with your new brand, they’re your biggest brand ambassadors after all.
Now to flip to the other side of the business branding coin…


You can liken a brand refresh to a makeover, getting a new haircut or updating your wardrobe for example. It’s a remodel of what you already have, as opposed to a total rebuild. A refresh is all about updating your business so it remains relevant within your industry.


A few reasons you might decide to take this route include the fact that your logo could use a new lease of life, or maybe you need to realign your company’s messaging to speak to your audience better but you want to do this in a way that means people still recognise the brand after a refresh.


Whilst a brand refresh is much less intrusive than a full rebrand, it’s by no means an easy process. You need to remember you already have a loyal target audience that trusts your brand, so don’t make such drastic changes that the visual connection to your business is severed. Try to avoid being overly trendy too as you don’t want to have to constantly keep refreshing your brand.
So if you feel a change is on the horizon for your company give us a call on 837 5150 or email
info@marketingworks.nz, we’d be happy to discuss the options.

Top tips to heat up your summer campaign

Summer is on its way, and with it we say hello to a wave of summer-loving campaigns. Here are a few tips on what it takes to create a successful summer campaign and get people’s attention in this busy but lucrative time of year.

1. Start early

Preparation is key. The harder you work in the winter months the more productive your summer campaign will be.

2. Get in the mood

People’s habits and frame of mind changes in summer, they are on holiday, basking in sunshine, open to new things and often that means spending more. Brands need to get into the summer mindset too.

3. Media choice is critical

Understand where your customers will be and what forms of media they will be consuming.

4. Content is key

Summer is a busy time for consumers and brands – content needs to be really strong creatively, true to brand, and believable to cut through.

5. Be culturally relevant

There are certain themes that Kiwis absolutely love and relate to, especially in relation to Summer, and these can be leveraged to good effect when applied to your brand truths.

6. Go where your customers are

Hit summer hotspots. If possible, get your product straight into the customers’ hands.

7. Weather dependent

The weather isn’t always beautiful, so be prepared to change tactics when the weather changes.
So no matter what size the campaign, big or small, it’s important to start planning now, so get in touch and see how we can help bring your brand alive this summer.

A new look for a well established West Auckland accountancy firm.

Well known Kumeu accountancy firm KTS was looking to give their brand a new look, so they approached us about their signage requirements which included a new logo. They loved the new look, so from that we ended up redoing their stationery and website as well.

After the launch, the feedback from their clients has got everyone talking postively about KTS and the staff are excited to be part of the new brand.

So from concept right through to installation we can do it all. To see how we can give your business a boost call the team on (09) 837 5150 and lets talk.

KTS Accountants Logo Design
KTS Accountants Website Design
KTS Accountants Corporate Branding Logo Design
KTS Accountants Signage Branding

The Future of Signage is here.


Grab your customers’ attention and influence their purchasing decisions right at the point of purchase. Digital signage opens the door

to new design possibilities in retail spaces, creating a digital display that perfectly complements your products and store architecture.

With their eye-catching visuals and dynamic messages, retail digital signage displays can transform an unremarkable store visit into an inviting and innovative shopping experience.



91% of shoppers shop without a list. Point of Purchase Advertising International, 2003


In-store marketing can increase sales by up to 65% per annum. POPAI, 2005


More than 76% of purchase decisions are made in-store. POPAI, 2003


Moving images are 7x more likely to be noticed than static images. POPAI


There is a strong trend that the sales of advertised products on signage networks have seen significant increased by comparison to non-advertised items in the same store. Tests showed an average sales lift of 28% for advertised products.

Frost & Sullivan Research


So whether it’s an LED wall, a touch screen or something as simple as a single screen to help bring your product to life, we can help. From hardware to installation and software to building content, we do it all.

To see how digital signage can help your business contact the team on 837 5150 


With spring here, scooters prove to be a popular choice

To celebrate spring,a scooter giveaway was developed, rewarding shoppers with a spend of over $10, the chance to win one of 2 Peugeot scooters on display.

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A great skin campaign starts here.

To promote November as dermatology month, Royal Canin needed a campaign to engage the public and vets.

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The benefits of vehicle wraps

Carrying your companies brand right through all facets of your business is important and vehicles are no exception. You’ve no doubt seen vehicle wraps on the road, however, you may not be clear on what vehicle wraps are, and more importantly, why wrapping your personal vehicle, company vehicle, or fleet of company vehicles may be a highly profitable decision. Indeed, as noted by FleetFinancials.com: “In a single year, one vehicle’s signage garners impressions at a cost-per-thousand that’s far less than newspaper ads, stationary billboards, and other forms of promotion”.


A vehicle wrap is a vinyl graphic that is applied over a car’s paint. The quality of the vinyl is VERY important! Many vehicle wrap companies use sub-standard vinyl that may look fine now, but will fade, peel and tear within months – leaving vehicles looking worse than they did before the vehicle wrap was applied! At Marketing Works, we ONLY use high-performance vinyl made by companies like 3M and Avery.


Vehicle wraps are custom-sized based on needs, preferences and budget. Partial wraps can cover 33%-75% of a vehicle, while (as the name suggests) full vehicle wraps cover an entire vehicle. It’s also possible to cover large trailers and vans.


Whether you’re looking to transform the look of your personal vehicle – and impress your family, friends, colleagues, and everyone else you pass on the street! – or you’re looking to boost brand awareness and sales by wrapping a company vehicle/fleet, here are the 5 key benefits to keep in mind:


A high quality paint job can cost several thousand dollars, and for some vehicles the final cost can easily exceed $10,000. However, a high performance vehicle wrap can cost anywhere from $500-$5000. For multiple vehicles/fleets, the cost savings are massive and impossible to ignore.


Vehicle wraps don’t just add beauty, style and sophistication – they also protect a car’s original or OEM paint, which eliminates maintenance costs (e.g. touch-ups, scratches, etc.), and boosts resale value. And as noted above, the high-performance vehicle wraps that we offer at Lucent Wraps feature a laminate film with UV protection.


New vehicle dealerships offer limited factory paint color options – and for fleets, the choices can be even more restrictive. However with vehicle wraps, the possibilities are virtually limitless! From colors and shades to designs and graphics…the choices are endless.


One of the most striking advantages of vehicle wraps vs. painting is that changing wraps is quick, easy and affordable. So instead of spending tens of thousands of dollars on a new paint job or even a new car just to get a “new look and feel”, individuals and business owners can simply and inexpensively get a new vehicle wrap whenever they wish to achieve a striking, beautiful transformation.


Instead of spending time and money waxing and polishing, vehicle wraps look beautiful and new again simply by hand washing with soap and water. Ownership is a breeze.
To learn more about vehicle wraps, including materials, process, options and more, contact the Marketing Works team today. We’ll gladly answer your questions, and help you make a smart decision that fits your goals and budget.

How do you refresh some of auckland’s iconic shopping centres?

While bricks and mortar are important to these retail centres, in today's environment, so is a strong online presence.

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A promotional piece that stands up to the test

ITM approached us to build a one off strongman game to use at trade conferences and events throughout the country.

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